ZARA Comes to Kenya. Finally.

Universally-adored fashion brand ZARA is finally landing at Nairobi retail outlet 4U2 (Deacons family). And we're involved in the launch! Here are the details:

Fashion is currently riding high in Nairobi! If you don’t see it or believe us, check this out—Kenya’s top Fashion Stylists drawn from Media Houses: Anyiko Owoko (KBC/UP Magazine), Wambui Kibue (Sunday Nation), Sunny Dolat (The NEST), Wambui Thimba (Standard), Annabel Onyango (Mnet), Connie Aluoch (Nairobian/True Love); as selected by Deacons Kenya Limited, will be battling it out at a unique fashion show later in the month in a creative challenge with a top prize.

For the launch of Europe largest lifestyle retail brand ZARA, Deacons Kenya has chosen the six stylists and fashionistas and tasked them to come up with a unique collection that will display all the brands stocked under Deacons, namely: 4U2, Baby Shop, Angelo, Woolworths and of course, the new ZARA.

Deacons Kenya Limited C.E.O  Muchiri Wahome is confident in the direction the franchise has taken in introducing a new brand in town. “It will be a massive showcase to find out who is Kenya’s finest Fashion Stylist. Deacons wants to do more for the local industry and this fashion show is just a beginning of the many ways we are looking of partnering with local Kenyan stylists and designers,” he said. Adding, “We are keen on making this an annual event.”

The Fashion Show, also Deacons debut for their collections will be held on July 28th at Thika Road Mall, and will feature 21 models strutting up and down the TRM runway. Overall winner will get a cash prize of KES: 100,000. Number two: KES 50,000 and the third stylist: KES: 25,000.

(We are obviously biased and are vouching for our Associate Editor, hoping she can take the entire office out for drinks, if she bags the top prize. )

                     
      - UP! http://new.upnairobi.com/dt_portfolio/top-fashion-stylists-for-zaras-launch-in-kenya/


Frothing at the mouth over this. Come join us on the day - July 28th at the Thika Road Mall.