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Wednesday, July 4, 2012

Men Are the New Women?

Tropical prints at Versace Spring/Summer 2013 | Photo: Giorgio Constantine/Bontonist  (photo & caption courtesy of BoF)

The Business of Fashion's "The Fashion Trail: From Pitti to Paris, Men Are the New Women"

PARIS, France – “Men are the new women,” or so went the refrain of the fashion pack who have travelled from London to Florence to Milan to Paris over the last three weeks, taking in the menswear collections for Spring/Summer 2013.
Indeed, according to a recent report by Bain & Company, a consulting firm, the luxury menswear market is growing at almost 14 percent per year, outpacing growth in womenswear by almost double. And, as male consumers begin to take to style and fashion with the same fervour as their female counterparts, menswear is a growing priority for luxury and fashion brands...

                                                                   -Imran Ahmed, Editor

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