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Thursday, January 30, 2014

Karen Walker Eyewear Campaign Shot in Kenya

New Zealand eyewear designer Karen Walker has shot her Spring 2014 ad campaign starring the craftspeople involved in the making of the product. Partnering with the United Nations ITC Ethical Fashion Initiative, these subjects are also the producers of the screen-printed pouches that are included with every pair of sunglasses sold. It's a genius idea that's not only visually interesting, but also creates social value and shines a light on community-based artisans in Kenya.

Screen-printed pouches in production in Kenya.

Photographer Derek Henderson shoots the campaign amidst a Masaai beading community. 
Behind-the-scenes at the Karen Walker Ethical Fashion Initiative project for her 2014 eyewear campaign.

Story and images courtesy of NZ Herald and The Daily Mail.

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